Michael Kooi
Public Policy
Public policy is one of the most challenging arenas to succeed in, as you must make compelling arguments without the aid of the usual bag of marketing tricks. Preparation, research, rigor and striking exactly the right tone are the keys to gaining traction and trust in this space.
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Commissioned by the U.S. Treasury Department and developed by a multi-disciplinary team of experts and leaders from nearly 20 organizations, this report recommends specific measures that policymakers can use to increase U.S. job creation and drive overall economic growth by improving access to the public markets for emerging, high-growth companies. Many of the recommendations herein formed the basis of the JOBS Act of 2012.
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In public policy circles, there's no bigger stage for making your case than testifying before the U.S. Congress. Arguments must be clear, concise and compelling, as well as framed with an acknowledgement that the lawmakers you are testifying before will likely bring significantly diverse perspectives and priorities to the hearing.
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Love it or loathe it, you can't dispute that Obamacare has brought significant changes to the U.S. healthcare marketplace - and to all the industries that serve it. Before passage, the bill's scope created acute dilemmas for many industry groups, as it contained some provisions that had potentially beneficial elements for members, but other elements that had potentially negative effects. Parsing through the pros, cons and potential conflicts of interest required a delicate balancing act.
