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MY STORY

Thanks for your interest in my work. I help executives, sales professionals, businesses and organizations find their most authentic voices, so that they can tell their stories and communicate their value – and values – to their audiences in the most compelling ways possible.

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I do this by listening, learning, asking questions and sharing ideas – and then turning our conversations into custom content and concise copy that can help you achieve more of your goals.

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I have the most experience helping clients in the fields of financial services, venture capital, healthcare and sustainability. In each of these, the challenge nearly always comes down to making complex concepts accessible to less sophisticated audiences in ways that deliver value, build trust and prompt action.

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I recently returned to freelance work after serving six years as the editorial director for StoneX Group Inc., a global Fortune 100 financial services firm. There, I worked directly with the CEO on the annual report, M&A communications (including the purchase of GAIN Capital Holdings, Inc. in 2020) and the company’s corporate rebrand. Prior to that, I served as the primary writer for the National Venture Capital Association, where I assisted in the successful effort to get the JOBS Act passed by Congress and signed by President Obama in 2012. I began my career at a boutique financial communications firm that served the major financial exchanges in Chicago.

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My B.S. in Broadcast Journalism from the University of Illinois helps me keep my copy crisp, lively and clear, while my B.A. in Teacher Education-English from Northeastern Illinois University helps me relate complex content to new audiences.

 

So, if you think you might benefit my approach, my experience or my vibe, let’s connect and get to work.

© 2023 by Michael Kooi. Proudly created with Wix.com

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